Competitor Analysis

I also performed a competitor analysis and looked into primary, secondary and indirect competitors to identify a unique market proposition for our product. Based on these I was able to identify two major areas that could help separate our app from others on the market:

• A lot of established volunteering apps like Volunteer Connect: Red Cross were really intuitive and easy to use but maintained exclusivity by requiring a pre-association with the organization to be able to sign in. This felt like a consistent issue where new volunteers did not have a way to look for and build associations with organizations on the app itself.

• I also noticed that the design features in a lot of these apps felt dated and it is in part because a lot of them are built pro bono. So there is not much time invested to continually iterate on and update the app.